Online brand building using compelling and powerful online communication

Equity Intelligence engaged UXD to rework on their web strategy, and redesign their website with an objective of giving them an image make over and also give them a 'Top-of- Mind awareness among the PMS consumers in India.

The objective was to differentiate the brand online using communication and design in an otherwise undifferentiated space. Keeping their objectives in mind we got down to creating a unique site with a high recall value. We adopted a 'classical' treatment to give it an 'established' and 'been there and done it all' look and feel. (Nobody would trust a new inexperienced PMS company). The design is a mix of modern graphical elements subtly woven in to the classical design.

The outcome was more than just impressive. Today we use EI even internally as an example of company who gave us a free hand on deciding on the content, structure and design and who benefited enormously from that decision.