Casestudy

Structure and design of one of the largest financial trading portals in India

Geojit is an investment advisory with over 282 office in India and abroad. With Geojit.com, India's first online trading portal, they intend to help consumers make the right investment decision by helping them as they move through the decision cycle, from information to analysis to online trading.

 

The company needed us to ensure the site would have the right content and functionality with high usability and style to enable visitors to make informed investment decisions and also to trade online. Invendes was chosen to revamp their online presence which included the website - Geojit.com. This was to coincide and sync with the launch of a national brand building ad campaign. We had 30 days. We did it.

Geojit.com is a content rich site. Dynamic content. Most of which was real time data streamed from the stock markets or the analysts. The site was to be re-engineered, re-designed, up and running in less than 30 days. It was launched along with a slew of promotional campaigns and road shows promoting their online services to increase the registrations to their online trading facility.