Case study

Web strategy and brand consulting for a progressive IT company

Paladion Networks is a leading Full Service Managed Security Provider specialist in Assessment, design and management of information security. The company offers its services primarily to large financial institutions, IT/ITES , data centers and telecom companies across the world

Paladion's operations spans 5 continents with a multitude of services, products, divisions, and brands. With expanding business, Paladion found it difficult to manage multiple brands across geographical regions and among various teams. A web strategy was needed to consolidate the brands at Paladion.

UXD was hired to help Paladion with the clarity needed to take branding related decisions which in turn had profound implications on their go-to-market strategies. They needed a clear, well thought of brand road map which would help them consolidate all their brand assets with an intention to synergize without losing existing equity.

The Solution:

We sat long hours with Paladion's decision makers to understand it's business landscape, the competitive environment, marketing strategies, their various brands and its present equity, image, SWOT etc. Based on the inputs received and our experience in the brand migration process, we could propose branding and communication strategies which would harness the existing brand equity and would pave way to consolidate it's existing brand assets

We continue to work with Paladion offering online marketing and communication related services, including revamping their website, marketing collateral, product GUIs and a lot more.